| Development of new business and markets is a strategic decision which involves major corporate and financial risks. A wrong market approach certainly could damage or destroy your brand and image, affecting seriously business plans. An adequate market approach requires to execute many specific tasks.
As a previous stage, it is crucial to research the markets and their environments to establish and organize commercial strategies & tactics for a successful market entry plan.
Also, selection and implementation of local partners require a deep company assessment and negotiation processes in order to build up profitable and reliable business relationships.
Certainly, the markets evolve and change permanently. It is absolutely necessary to manage them, measuring and tracking their most important variables, developing Public Relations activities to support the branding strategies.
Finally, trading of your products and services, demands a duly trained and committed strong sales force, focused on target markets to maximize profitability and branding image.
Our Company knows these troubles and offers a set of services focused to solve integrally or individually each of them, supported by the experience and professionalism of AICRAG team members.
MARKET RESEARCH Real knowledge and understanding of the markets, including customers, competitors and environment issues, is the start up to develop a sustainable and well supported commercial strategy. We provide this service in two versions, according to your business needs.
Basic Market Report:
This one delivers an informative and descriptive market approach, including the most relevant economical variables, legal issues & country's macroeconomic parameters analysis, providing a global market insight report considering customers, potential users, local partners and competitor's overview.
Standard Market Report:
It also provides an analytic market approach, which includes evaluation of target market, trends, competitors, local partners profiling, distribution channels and interviews with selected prospects generating a qualitative overview and a detailed SWOT analysis.
Also, we provide the following market evaluation services:
New market & business assessment
New product & Features acceptance test
MARKETING OUTSOURCING Timely and continuous measuring and understanding of key markets indicators are required to assure expected business profitability, products competitiveness, the expected final user satisfaction and the branding positioning in the markets.
This service provides periodical executives reports, based on duly studied, impartial researches and market insights, delivering a powerful and complete tool to perceive and manage remotely the real situation of your business in order to take timely decisions to achieve expected objectives.
We also provide a Public Relation's Service aimed to positionate your brand and corporate's image through Company events, news & press releases, advertising campaigns, according to your directions and needs.
Additionally we provide specific market surveys as:
Customers Satisfaction & Compliance
Branding Positioning & Corporate Image
New Products & Features Acceptance Test |